There’s no denying that we live in a world dominated by digital and that it has had a profound effect on the way in which we communicate. Gone are the days of letter-writing and telegrams. Instead, in their place, stand email, instant messaging applications and voice notes. The internet has made everything instantaneous and with the click of a button, you can find out close to all you need to know about a place, event or person.
There’s no denying that we live in a world dominated by digital and that it has had a profound effect on the way in which we communicate. Gone are the days of letter-writing and telegrams. Instead, in their place, stand email, instant messaging applications and voice notes. The internet has made everything instantaneous and with the click of a button, you can find out close to all you need to know about a place, event or person. With so many things going the paperless route, it then begs the question: Does the business card still has its place in the working world? Here are a few reasons why some people believe it does.
Extension of your brand
Nowadays, business cards have adopted a dual purpose: whilst they provide the necessary contact information, as they always have, they also represent your brand. After meeting you, the only physical thing a potential client or supplier will take away with them is your business card. It’s therefore very important that it accurately reflects your brand and all it represents. When that card is handed over, it’s also the first time the receiver may be exposed to your brand, so you want it to make a good first impression. Lastly, your business card presents the ideal opportunity for you to distinguish your brand from others. That little card is so much more than a carrier of contact information – it’s also a piece of your brand.
Facilitates an exchange
Business cards do something that LinkedIn can’t do: they facilitate a physical exchange and in turn, create a connection between the giver and the receiver. The face-to-face interaction enables you to overcome the impersonality that invariably accompanies the scanning of someone’s LinkedIn profile. The card is a tactile representation of your brand but it also signifies that a meeting took place. Essentially, a business card puts the human aspect back into business exchanges.
The power to make you memorable
This ties in with the idea that business cards are an extension of your brand. You have a tiny canvas on which you can show people who your brand and company are, and if you get it right, you can really make a mark on their memory. A business card can be a powerful marketing tool if it’s designed right. Bear in mind the following when you’re designing yours:
Ensure brand consistency: Because your business card is an extension of your brand, make sure it matches its look, feel and tone. There needs to be a common thread that runs through everything so that there isn’t a disconnect between the many elements that make up the brand.
Reflect your audience: Once you know who you would like most of your clients to be, you can proceed with creating a card that caters to them. You’ll want to go with something professional-looking if your clients are corporate, but perhaps something more fun and creative if your clients are more laid-back.
Less is more: An overly busy-looking business card can be a turn-off for prospective clients. You want to be creative, but that doesn’t mean going over the top. Aim for clean and simple, with a dash of creativity if your card and business calls for it.
Paper and print may be things that belong in the past, but it has to be said that business cards still have a place in the working world. Think twice before tossing yours out and rather think about how you can make yours work for you and your brand.
Featured image: http://www.profitguide.com