It’s safe to say that social media is not just a passing marketing fad, but rather a powerful marketing tool that is here to stay. When used correctly, it can prove to be very beneficial for your business, ultimately contributing to its growth and overall success. There are still quite a few skeptics out there, but hopefully after reading this post, they’ll be more willing to give it a chance.
It’s safe to say that social media is not just a passing marketing fad, but rather a powerful marketing tool that is here to stay. When used correctly, it can prove to be very beneficial for your business, ultimately contributing to its growth and overall success. There are still quite a few skeptics out there though, but hopefully after reading this post, they’ll be more willing to give it a chance. Here’s how clever use of social media (at little cost) can benefit you and your small business.
It increases brand awareness
Any opportunity to increase your visibility and recognition as a brand should be considered golden. Think of social media networks as new pathways leading customers to your brand as well further channels through which your brand’s voice can be heard. Ultimately, this will make you more accessible to both existing and potential customers. You’re also likely to see an improvement in brand loyalty as a result.
It allows for a more humanised connection
Interacting on social media enables brands to come across as more humanised, something that will automatically facilitate a more meaningful relationship with customers. Showing the human side of a brand helps people better relate to it because after all, customers prefer to do business with other people, as opposed to companies. Chances are that having a strong social media presence will result in higher conversion rates as well.
It helps create a higher brand authority
Social media platforms are an excellent way for potential customers to see how others feel about your brand. Very often, people tend to turn to social media when they want to compliment a brand or make a complaint, so it’s an easy way of determining whether or not the brand is perceived as being valuable to the general public. Also, the more people are talking about a brand or following it, the more likely they are to be seen as an authority in a specific industry.
It increases your opportunities for conversion
As mentioned previously, social media helps with conversion rates simply because the more content you put out there and the more conversation you’re involved in, the more opportunities your brand will have to entice potential customers. Each time you post or comment it provides a chance for someone to react which could lead to them visiting your site, which in turn could lead to a possible conversion. At the end of the day, every positive interaction with your brand increases the probability of an eventual conversion. You’re also bound to see an increase in inbound traffic when you use social media correctly, and more traffic means more people are being reached which ultimately means more conversions.
It enriches your customers’ experience
Just like emails and phone calls, social media is a tool for communication as well. It gives you the opportunity to publicly demonstrate the quality of your customer service and to strengthen your relationship with your customers. Social media can be the perfect way to show customers how much you care about them by responding to their needs, requests and comments by taking immediate action. This will only help customers believe in your brand more, enrich their experience with you, and hopefully as a result, recommend you to others. Your brand should always be all about your customers and the immediacy social media provides, can be used to your business’s advantage.
It helps you to learn about your audience
Social media can provide insight into your target audience which can be a huge advantage to your brand. It is an excellent social listening tool that allows you to gain valuable information with regards to the interests and needs of your customers. Once you have this insight, you can then use it when it comes to perfecting your product or service, as well as creating relevant content. You can tailor everything in accordance with what your specific audience likes and responds to, and in that way, ensure you deliver what your customers are after. It’s no use offering oranges to people who are really looking for apples.
Whether or not you believe in the power of social media, the one thing that you can be sure of is that your competitors most likely do, and therefore may be one step ahead in the game. Start small: pick one platform that will resonate and fit best with your customers, and then focus on perfecting it and building a following. Once you see the success it brings, you’re likely to try your hand at others.
Do your business and brand a favour and make sure you’re using social media to its full potential – you won’t regret it.
Sage Onlines offers a great platform for your business to start engaging socially. Visit www.sageonlinetools.co.za for more. Sage One online accounting software can also help your business reach its full potential. Get in touch for more information on its range of products.
Featured image: http://eb-blog-bloguk.s3.amazonaws.com