×
 

Common Errors on Small Business Websites - Blog

Common Errors on Small Business Websites

Common Errors on Small Business Websites

Your website is a portal for customers, new and old alike, to interact with your business. It’s easy to underestimate just how powerful an impact a well-designed website can have, and conversely, how easily people can be turned away from a poorly functioning or amateurish website. Keep customers’ attention, and check if your site isn’t committing these common, easily missed mistakes.

 

 

No call-to-actions

 

A call-to-action is text that tells a visitor what to do on that page – so, for instance “Book Now”, “Buy Now”, “Add to Cart”, “Contact Us”. These should stand out from the rest of the page, making it easy and intuitive for visitors to purchase the goods or services that your company offers. Ensure that each page has a strong, relevant call-to-action – and critically, these call-to-actions should work.

 

Aesthetically unappealing

 

An ugly website is an immediate turn-off. We’re compelled to trust things that match our expectations – think of the difference that you feel when approached by an untidy salesperson, compared to a well-dressed one. The aesthetics can be purely superficial, but they can also signal to a customer that since you have taken care of the details, you can take care of the substantive part.

 

Doesn’t use responsive design

 

Responsive design means that your website will work equally well for mobile visitors as desktop visitors. Failure to cater for mobile visitors is self-sabotage – you’ll miss out on a huge number of customers.

 

Slow-loading site

 

People are impatient. If your site doesn’t load within 3 seconds, people will tend to leave the page at a rate that increases as load time increases. There are a few things that you can do to ensure that your site doesn’t load slowly – make sure that your images are not excessively large for their use (using a 1mb image in a box where a 40kb image will do), enable caching if your site has been built with WordPress, or move to a better web-hosting company.

 

No clear benefits to visitors

 

Your website should provide an immediate sense of purpose to visitors – state clearly and explicitly using a headline why your site exists, and why someone visiting your site will find a benefit by visiting the site. It’s easy to assume that people can intuitively grasp your purpose – your nearness to your business can blind you.

 

Provide no reason to opt-in to newsletters

 

Email newsletter sign-ups are incredibly valuable – it a very effective way to keep your business’s presence in the minds of people who have previously expressed an interest in your goods or services. You can use emails to draw people into the proverbial sales funnel, and this process begins by securing an email sign-up.

 

A poor ‘About’ page

 

‘About’ pages are easily over-looked, but tend to be among the most visited pages on a website, especially by those who have already been attracted by whatever is on display. People use the ‘About’ page as a means to evaluate the trustworthiness of your company. Vagueness is bad – be clear about your story, and people will be drawn to you.