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Leaders never quit - Blog

Leaders never quit

On 9 January 2015 a (seemingly) ordinary man set out on an extraordinary journey, cycling from Cairo to Cape Town in 121 days. Tour d’ Afrique 2015 was a gruelling 12 000 kilometre off-road bicycle race, which took actor Ivan Zimmermann through multiple African countries on a quest to overcome this challenge he set for himself.

On 9 January 2015 a (seemingly) ordinary man set out on an extraordinary journey, cycling from Cairo to Cape Town in 121 days. Tour d’ Afrique 2015 was a gruelling 12 000 kilometre off-road bicycle race, which took actor Ivan Zimmermann through multiple African countries on a quest to overcome this challenge he set for himself. At Sage Pastel, we hold the idea that starting a business is much like the Tour D’ Afrique endurance race: no matter how tough it gets, a leader never quits.

Almost exactly four months later, on 9 May 2015, Ivan returned to Cape Town, and was greeted at the V&A Waterfront by a roaring crowd of proud South Africans. While Ivan was away, Sage Pastel hosted a “Leaders Never Quit” pledge competition for SME business-owners, to draw inspiration from Ivan’s relentless pursuit of success, and to urge them to conquer whatever mountains and footfalls they would themselves almost certainly encounter – without giving up on their dream.

Ivan offered the following advice for small-business owners based on his experience: plan ahead, take your journey one step at a time, always invest in the right tools, get help from knowledgeable people or businesses, and, naturally, never give up.

The winner of the #LeadersNeverQuit competition was announced at this event, with Martine van der Merwe, the director of City Bee Couriers, winning more than R30 000’s worth of business-boosting prizes to expand her business to a national level.

At the end of the day, what matters is that you not only enjoy your journey as an SME owner, but try to embody the stubborn attitude that got Ivan and so many others through the Tour D’ Afrique experience. Along with the holistic services we provide at Sage Pastel, we believe in a relentless drive for success. For an edge to your business as well as more inspiring stories like Ivan Zimmermann’s, follow us on Facebook and Twitter, or visit our website at https://www.pastel.co.za/