How to optimise your LinkedIn profile for better career opportunities - Blog

How to optimise your LinkedIn profile for better career opportunities

How to optimise your LinkedIn profile for better career opportunities

Working in the freelance world, there are certain rules that apply that don’t fit into the corporate environment of 9-5 working days. For one, your social media and networking profiles need to be constantly checked and updated so that you can always be on the lookout for new clients and projects.


LinkedIn currently has 414 million registered users worldwide, making it the go-to site for business networking. Here are a few tips on how to optimise your LinkedIn profile so that you can reel in the big fish and land stellar accounts.


Make sure your top 10 skills are based on endorsements from people you know


This allows your profile to be optimised with specific keywords that apply to your job and what recruiters or clients will be looking for.


Showcase your talents


Be sure to add any notable projects or accounts you have worked on as well as links to any websites or blogs you manage or write for.


Promote your industry certifications


Along with your general education and degrees, you should add any specialised industry certifications in the Certifications section.


Go into detail


Potential clients crave information on who you are and what you can bring to the table rather than just a laundry list of skills and achievements. Ensure that you write a few paragraphs under the bio section and a little about each job or project you’ve worked on so they can get a glimpse of your character and personality.


Add your interests


Adding your interests and any non-business projects or charities is a key aspect of your profile that many underestimate. A recent study showed that your profile is five times more likely to be viewed if you include groups you are part of, be it a NGO or sports club.


Communicate effectively


Don’t just stick to optimising your profile, but be an active LinkedIn user. That means endorsing others for skills, commenting on articles you find interesting and following notable players in your industry.


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