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Start-up challenges: Common problems most start-ups will experience in the first year - Blog

Start-up challenges: Common problems most start-ups will experience in the first year

Every business, big or small, is bound to encounter problems at one time or another, be it during the early days or further down the line. Challenges are, essentially, an everyday part of business – they are inevitable yet it’s how they are tackled that is the important part. Even when things get really difficult, the focus needs to be on finding the right solutions for the business’s current problems.

Every business, big or small, is bound to encounter problems at one time or another, be it during the early days or further down the line. Challenges are, essentially, an everyday part of business – they are inevitable yet it’s how they are tackled that is the important part. Even when things get really difficult, the focus needs to be on finding the right solutions for the business’s current problems. Starting your own business is both exhilarating and demanding, and because you’re new to the game, you may not entirely know what to expect once you’re up and running. That’s why we’re here to enlighten you and give you a heads up on a few of the problems you’re likely to face in your first year of business.

Cash Flow

Experts say that the chance of a start-up making a profit in the first two years of business is slim. Many entrepreneurs start their own businesses thinking that they’re going to make an instant profit, yet this generally isn’t the case. Cash flow is bound to be a problem at the beginning, so it’s best to enter into business with the right expectations when it comes to the finances. It’s also advisable that you prepare for the worst right from the start: make sure you have adequate funds to sustain you for at least the first two years. If business does boom in those two years, then that’s excellent, but if not, then at least you’ll be as prepared as possible.

Time Management

Many entrepreneurs struggle to manage their time effectively once they launch their start-up. This can be due to the fact that they’re in unfamiliar territory or simply because they haven’t planned things thoroughly. It’s vital that you manage your time wisely so that you are able to maximise it – something that will allow you to run your business more efficiently which will hopefully lead to growth and profitability. Things can and do pop up unexpectedly but the chances are that you’ll be able to deal with anything that comes your way provided you stick to a well-thought-out and achievable schedule.

Acting Alone

All too often, small business owners believe they can take on everything themselves, without the help of others. This may work initially, but as the workload begins to increase, it becomes more and more difficult to manage alone. It may save you a little money in the beginning, as you won’t have to pay others if you’re doing the work, but ultimately, you’re likely to see a drop in the quality of work being produced if you’re doing it all on your own. You by no means have to hire an army, but having a few extra pairs of hands helping out will ensure that fewer mistakes are made, the quality remains intact and you as the business owner can hone in on things in the business that require your attention and passion the most.

Lack of Knowledge

It’s one thing to have a brilliant business idea, but it’s another to turn that idea into reality. Preparation is everything when it comes to starting your own start-up and without it, you’re bound to run into trouble. Part of ensuring you’re well equipped to venture out into the business world is having ample knowledge of the industry you’re hoping to break into, which includes having a solid understanding of your competitors, how the market works as well as its current trends. Knowledge is power and very often entrepreneurs may encounter problems in the first year or two that highlight their lack of it. The best thing you can do is to stay on top of industry news, changes and trends, and expand your business skills however and wherever you can.

Poor Marketing

Having a solid marketing plan in place goes hand in hand with having a solid business plan. Right from the beginning you should make a plan to allocate a budget towards marketing – it’ll play a vital role in promoting your product or service. New businesses can end up suffering unnecessarily in the early stages due to poor marketing, so once you have a clear idea of who your target market is as well as your competition, you can decide on the best approach for your business and choose the most suitable media through which to advertise. You need to get your name out there and marketing is key.

Starting your own business is hard and more often than not, you’ll find many an obstacle in your pathway to success. It helps to be as prepared as possible and to remember that it will take time before you start reaping the benefits of your hard work, so be patient. In the meantime, arm yourself with plenty of knowledge and keep those expectations in check – it will all hopefully be worth it in the end.

One problem you’re unlikely to encounter in your first few years of business, is trouble with your accounting system – all thanks to Sage One Online Accounting software.

You may also be interested in: Tips for Growing Your Small Business Successfully

 

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