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Reading between the lines - Blog

Reading between the lines

In the world of entrepreneurs it is of the utmost importance to know and understand how a business works, both internally and externally, as well as to find a behind-the-scenes team that holds significant expertise. Guiding the currency flow, money as well as ensuring a good marketing and advertising strategy, all the while taking care of the running and organising of business activities, are all necessary to allow the smooth development of the enterprise and the assurance of a profitable year.

In the world of entrepreneurs it is of the utmost importance to know and understand how a business works, both internally and externally, as well as to find a behind-the-scenes team that holds significant expertise. Guiding the currency flow, money as well as ensuring a good marketing and advertising strategy, all the while taking care of the running and organising of business activities, are all necessary to allow the smooth development of the enterprise and the assurance of a profitable year. Take a note from the experts’ pages to get the best sense of your business. Here is a list if six must-read books for any entrepreneur:

The Fountainhead by Ayn Rand

One of the Business Insider Top 15 Great Books for Entrepreneurs of 2010, this work details a man’s battle against the conformist powers of society.  The book encourages people to think as individuals, take risks to reach goals and take responsibility for both their successes and failures, despite society’s judgement. Motivating entrepreneurs to take action and follow their gut to achieve their goals in due time is this book’s main emphasis.

Rework by Jason Fried

Enthusiastically endorsed by Entrepreneur.com, this book is renowned for its insight and perspective. A book perfect for start-ups and managers alike, Rework covers everything from the guesswork of business plans to the need for prioritising tasks, whilst also covering ethical topics where business practice and ideologies may come into question. This work promotes the need for focus on one detail at a time, and the move away from multi-tasking.  With the research and development of these business ideals delving into the deeper side of the working world, this book can help anyone in many facets of the business place.

The Innovator’s Dilemma by Clayton M. Christensen

This book focuses on helping the budding entrepreneur make sense of why things work or don’t work in the technology industry. While perhaps not a focus of all businesses, every company still needs a thorough knowledge and understanding of technology and its industry, because the reality is that the contemporary market relies on technology across the board. A book recommended by the likes of Steve Jobs and Andrew Grove, The Innovator’s Dilemma is a must on any entrepreneur’s book list. It explains why technology changes can derail even firmly established companies and points out how even when using the right models and practices, businesses can get side-swiped by major paradigm shifts which are bound to happen around emerging disruptive technology.

Good to Great by Jim Collins

Arguably one of the best books written on how to manage a successful company, Good to Great is based on ten years of research showing the clear differences between good companies and great companies. It is the understanding that a great company will last generations, while a good company is only a fad, with its success waning after a short period of time. A sure-fire way to restructure your business model around clear research and solid conclusions, this work is a must-read when looking to start your own company.

Hearts, Smarts, Guts and Luck by Anthony K. Tjan, Richard J. Harrington and Tsun-Yan Hsieh

Delving into science, research and introspection exercises,Hearts, Smarts, Guts and Luck helps people to understand their own personality within the working world and to identify the decision-making traits useful to their cause. For an entrepreneur, it is filled with tips and insights that are paramount to a smooth business agenda. Working off simple rules and structures to show needs and flaws in customer relations, it covers a whole array of aspects of a business that are often side-lined.

A highly recommended guide for any entrepreneur, this book is a breath of fresh air for the business management world.

The Hidden Agenda by Kevin Allen

Laying out the blueprints for determining what “hidden agendas” the decision-makers may have, this book is about transcending persuasion to rather create connections. Consumers have needs, wants and beliefs, so by encompassing all of these within a brand message you will not have to “sell” your product or service to them, because they will already be on your side. A great book for understanding the connection between customer and client, it holds much-needed knowledge and principals for anyone looking to drive a business.

With the right tools and the best literary insight possible, this collection of works can help you to better understand the ins and outs of starting a business. While you take care of your business (or read about improving it) why not let Sage One take care of your finances, giving your business the best start possible.

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