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Six secrets to presenting the perfect business pitch - Blog

Six secrets to presenting the perfect business pitch

We’ve written about how you can create presentations that make their mark, so now we’ve decided to give you budding entrepreneurs some advice on how you can deliver the perfect business pitch to potential investors. There are certain key elements that you’ll want to bear in mind when presenting your business idea to those who are going to help you get your business dream off the ground – things that can make or break your delivery.

We’ve written about how you can create presentations that make their mark, so now we’ve decided to give you budding entrepreneurs some advice on how you can deliver the perfect business pitch to potential investors. There are certain key elements that you’ll want to bear in mind when presenting your business idea to those who are going to help you get your business dream off the ground – things that can make or break your delivery. Consider these six secrets to presenting the ultimate business pitch and making your idea stand out.

Tell a story

This is key to grabbing the attention of your audience straight away…and keeping it. Think of yourself as a storyteller communicating a compelling business narrative that no only engages people, but also highlights what you intend to deliver. The focus of the story should be a certain problem and how you intend to provide a solution to it, simply and effectively. People very often tend to relate to information relayed to them in story form so that is why this approach is recommended.

Show that you know your stuff

Potential investors want to see almost immediately that you know what you’re talking about. Your presentation should show them that you’ve done your research and you possess a thorough understanding of the industry of which you wish to be a part. Attention to detail is also very important – this will indicate your dedication and commitment to your product or service. Investors want to see that you’ve invested the time and effort required to deem you more than capable of performing well in your chosen field.

Short is best

Most venture capitalists and investors say that it’s the concise and to-the-point pitches that have the most impact. Keeping it simple and short is usually the best approach when it comes to delivering a hard-hitting business pitch because after all, the best ideas can very often be described in a few sentences. Avoid complicated presentations that use too much industry jargon and are laden with too many numbers. Less is definitely more in this case.

Don’t be afraid to show your passion

Showing your passion and belief in what you’re offering will always stand you in good stead. Investors will almost always feed off your excitement and enthusiasm, and determination and drive are attractive qualities that they’ll be on the lookout for. Your passion will indicate to investors that you’re serious about what you’re doing and that you’re willing to put in the work required to make your business a success.

Be yourself

This leads on from the previous point: don’t be afraid to show investors who you really are. Present yourself in a professional manner but don’t pretend to be someone else in the process – the reality is that investors invest in people as much as they invest in products and services.

Show them what’s in it for them

Along with putting your idea across clearly, concisely and quickly, you also need to make sure that you make it clear what potential investors stand to gain by backing you. They need to see that investing in you and your product will be worth their while. One way of achieving this is by showing them that what you’re offering is unlike anything else on the market and that it sets you apart from your competitors. You have to find a way of making your product seem irresistible to them.

Presenting the perfect business pitch takes preparation, skill and an in-depth awareness of your product, as well as what will make investors want to get involved with your business. Hopefully with the help of these tips, you’ll be able to present a pitch that investors won’t be able to ignore.

Why not enter your perfect pitch into Sage One’s One Perfect Pitch competition and who knows, your business dreams may be on the road to becoming a reality?

 

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