The only people in the world who can change things are those who can sell ideas. – Lois Wyse, famous American advertising executive, author, columnist So now that you’ve taken the plunge, turned your great idea into a business and got it up and running, it’s time to start thinking about getting your name out there.
The only people in the world who can change things are those who can sell ideas.
– Lois Wyse, famous American advertising executive, author, columnist
So now that you’ve taken the plunge, turned your great idea into a business and got it up and running, it’s time to start thinking about getting your name out there. When a small business is still in its infancy, it’s very often difficult to factor marketing into the budget because money is tight. There is, however, light at the end of the tunnel. When you have a very small (or even practically non-existent) marketing budget, you simply have to be smarter about your marketing. After reading this, you’ll be ready and armed with the information you need to ensure you’re able to be clever about your business’s marketing.
Expand your network
Networking is one of the easiest ways not only to spread the word about your business, but also to meet other entrepreneurs in the industry as well as potential customers. There are often regular networking events to attend (usually for a small fee, if not for free) which provide the perfect opportunity for you to market your business, mingle with the right people and hopefully start building relationships that will make your business a success.
Helpful tip: Be sure to go to networking events prepared. Take some business cards with you and remember that first impressions are important, so be sure to make a good one.
Social media is power
Whether we like to admit it or not, social media can be a powerful marketing tool. By choosing one or two platforms as a means of connecting with your clients, you’ll be amazed at how it easy it becomes to spread the word about what you and your business offer. Social media is far-reaching and as long as the channels you choose are ones that your specific target audience will relate to, it’s almost guaranteed to do great things for your business. It can also be an excellent way of getting valuable feedback, suggestions and ideas from clients so that you can improve your product or service accordingly.
Establish a basic website
We live in a technological world in which most people turn to the Internet when they want to find something. That’s why it’s important to have an online presence in the form of not only social media, but a website too. Initially it only needs to be something simple that explains what you do and how people can get in touch. You can build it up over time and make it more visually appealing, but in the beginning, it’s really about just making your business more accessible to the masses. Producing relevant content that will interest your clients is also a simple yet effective marketing tool you can begin to implement once your site is up and running.
Use email marketing
Sending out a monthly or fortnightly newsletter to a group of people who have signed up to receive it is a great way of building up a database and keeping interested parties in the loop. Be sure to make whatever you’re sending out interesting and informative because the last thing you want to do is spam people. Email marketing is simple yet effective, and a great way of informing clients about promotions, specials and the latest news within the business.
Focus on customer service
There is one form of marketing that is free yet highly effective – and that’s word of mouth. When you offer an exceptional service or quality product, they will practically sell themselves. People who are impressed with a business and what it offers, tend to share their satisfaction with their friends and family. That’s why it’s important to treat your clients well through impeccable customer service – it’s a sure-fire way to get your name out there.
Before you can work out a smart marketing plan, you first need to work out which marketing options will work best for you and your business. Once you know:
- what you hope to achieve through marketing
- who your customers are
- what you budget is
- how much time you have to dedicate to marketing
- who your competition is,
you can get started on crafting a smart marketing plan of action that will hopefully take your business to new heights.
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