Spotlight on Cornerstore
As the world of retail changes, so do brands. Bigger brands are facing a disconnect with their audience, who now prefer shopping at their pace and curating their own retail experience. From using Instagram to uncover new, independent designers, to shopping in urban spaces that also serve as music stores or art galleries, Cornerstore fits in perfectly with the new guard of retail.
Found in the building that once housed local brand, Smith and Abrahams, Cornerstore moved in with three main streetwear brands last year.
Started by Anthony Smith and Brad Abrahams, 2BOP was the original brand found in the building. The name comes from Smith’s love of arcade games (seen in the paraphernalia found around the store) where “two bop” was slang for the old 20 cent piece one used to play. 2BOP the brand started in 2004, with Smith selling T-shirts to friends. From there, the business expanded and Abrahams joined. The online store now has a client base that extends to Germany and Scandinavia. 2BOP are most well known for their trademark snapback caps, which Smith and Abrahams wear themselves – a clever marketing strategy.
Mathew Kieser started his menswear label, Sol-Sol, after working in retail for a few years. His interest in a simple aesthetic, streetwear and graphics has had one fan call it “smart streetwear.” Kieser’s brother has his own street style blog of the same name, based out of Seoul, which is where the collaboration began. Now permanently living in Cape Town, Kieser’s range is growing from strength to strength, with stockists all over the country.
Young and Lazy
Young and Lazy is the brainchild of Anees Petersen, who started it in 2009. This brand stands out with its heavy influences of skating culture. The result has been a skating-friendly division of the brand that fits in well with Cape Town’s love of streetwear.
The store is painted white with a simple blue and white logo, standing out on the street as a minimal, well-curated space. A separate section behind the retail area is used as a gallery to exhibit illustration, graphic art and design.
The main aim is for the space to be multifunctional. In this way, it can provide a place for like minds to come together, share ideas, socialise and be exposed to what the city has to offer in terms of culture and style.
Cornerstore’s launch was well-received and now they partake in many collaborative events including Cheap as Chips, proving that they are becoming a functional and interesting addition to the city’s culture.