×
 

Posts tagged [brand identity]

The importance of having a brand identity and how to build one

The importance of having a brand identity and how to build one

It’s one thing to start your own business, but it’s a whole other ball game to shape and define it. Whilst many entrepreneurs may know that strong branding is essential, they don’t necessarily know why. It’s vital for multiple reasons, but the main one has to be that it’s through its brand identity that a business is able to define who and what it is, not only to its target market, but to itself as well.

Read More   

Is your business using social media to its full potential?

Is your business using social media to its full potential?

It’s safe to say that social media is not just a passing marketing fad, but rather a powerful marketing tool that is here to stay. When used correctly, it can prove to be very beneficial for your business, ultimately contributing to its growth and overall success. There are still quite a few skeptics out there, but hopefully after reading this post, they’ll be more willing to give it a chance.

Read More   

Four ways to boost your brand

Four ways to boost your brand

A brand is so much more than merely a slogan or logo. In fact, it’s more about the ethos and core values at the heart of a business. This is why it is particularly important that you as a business owner do whatever you can to ensure that you are projecting the best possible image you can to potential customers.

Read More