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Posts tagged [customer research]

Your target market: How to exceed its expectations

Your target market: How to exceed its expectations

There are a lot of businesses out there that are satisfied with being average, but it’s the ones that push themselves to be more that end up being the most successful. In order to set your small business apart from the rest, you often have to go the extra mile with the aim of not simply meeting expectations, but exceeding them.

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Why the proverbial suggestion box isn’t dead (and why what customers have to say matters more than ever)

Why the proverbial suggestion box isn’t dead (and why what customers have to say matters more than ever)

As a small business owner, you and your employees pride yourselves on treating your customers like gold and doing what you can to ensure that they remain satisfied with the products and services you offer. Customers are in fact the most important stakeholders in any business and in order to keep the money coming in and the business afloat, they have to stay happy.

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