As the old saying goes, “first impressions are lasting impressions”. If you own a small business, you will know all too well just how true this is. Making a good impression on your customers the first time you interact with them is of utmost importance, as they are likely to tell their friends, family and colleagues a lot about their encounter with your business.
As the old saying goes, “first impressions are lasting impressions”. If you own a small business, you will know all too well just how true this is. Making a good impression on your customers the first time you interact with them is of utmost importance, as they are likely to tell their friends, family and colleagues a lot about their encounter with your business. And because word of mouth is one of the most effective means of gaining new clients, it’s crucial that you do everything in your power to ensure your business always makes a good first impression. So how exactly do you do this? We’ve got three quick and easy tips that will can help you do just that.
Manners can go a long way in creating a great impression. Make sure that those representing your business are always polite, because they are essentially, the face of your business. For example, whoever answers the phone should do so in a friendly, polite and helpful manner because often, a phonecall is the first time that a client will have contact with the business, whether it be to ask for directions to your premises or to enquire about pricing. By making the client feel as though all their queries are welcome ones, they will immediately warm up to the business itself.
Listen to what they have to say
For consumers, one of the biggest frustrations is not being heard. Set yourself apart from your competitors and make sure you listen to everything your customers have to say, whether it be positive or negative feedback. If they have an issue with your product or service, take note of their frustrations and do what you can to help them find the right solution. Helping them resolve whatever problems they have is sure to renew their faith in the business, and because of this, they are likely to stay loyal to your brand.
Anticipate their needs
It can be tricky to anticipate the needs of others, but if you can master the art of this, your business will likely go far. Making sure that you have enough stock of a product or enough people on the floor during busier times will help reduce the frustration of the customer, as well as allow your business to run smoothly. The demand for a product or service will fluctuate and decline, depending on seasons, so make sure that if for example you own a shoe shop, come summer time, you won’t have too many boots on the shelves but rather sandals.
Creating a good first impression is extremely important for any business, big or small. All it takes is a little bit of time and effort, but it will all be worth it in the end, as you can rest assured that your customers will appreciate the work you put into making them feel valued right from the start.
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